Marketing Campaign of the Year
Apprenticeship Careers Australia (ACA) was awarded the prestigious Marketing Campaign of the Year award at the RCSA 2018 Awards. The Recruitment, Consulting & Staffing Association (RCSA) is the peak body for the recruitment and staffing industry in Australia and New Zealand and these celebrated awards recognise the best of best in the recruitment and staffing sector.
This win follows an outstanding couple of years for ACA, during which the business underwent a name change and complete brand overhaul.
The ACA image was repositioned to appeal to young candidates and tactical marketing executions included a viral social media campaign that saw more than 6 million views, combined with innovative live activations to reach young candidates. All of this was coupled with an operational overhaul, to enhance candidate experience and cement ACA’s reputation as the best apprentice company in the industry!